Nadine van den Berg


Paperbird is an educational board game developed for Air France-KLM’s subdivision called Sales Excellence: a division aiming to continuously improve the performance of Air France-KLM’s sales organization.

The Client

Air France-KLM is a major player in international air transport. Their Group’s global network offers flights to over 300 destinations, covered by Air France, KLM Royal Dutch Airlines, and Transavia.

The goal

Our job was to help improve the Sales Excellence program by making sure the sales people would utilize and adopt the gained knowledge and methods in actual sales processes. We’ve accomplished this by creating a toolbox that applies gamification to traditional techniques. Paperbird is one of the two tools we have created for Air France-KLM.

My role

As the product design manager I was responsible for the product development, quality assurance and logistics aspects. In close collaboration with Air France-KLM and my design team, I have been devising, developing and launching Paperbird successfully.

The result

Paperbird is a board game based on the Eisenhower Matrix. By discussing their way of working with their peers and managers, the players can zoom out, look at and reflect on their own processes and routines.

The main aim of the game is to stimulate discussions among colleagues about how they work. Having dialogues like this within their teams will help them have more of an impact on their customers. With an objective in mind they prioritize their sales activities and gain insight in their effectiveness.