Nadine van den Berg


Bluebird is an educational app developed for Air France-KLM’s subdivision called Sales Excellence: A division aiming to continuously improve the performance of KLM Air France sales organization.

The Client

Air France-KLM is a major player in international air transport. Their Group’s global network offers flights to over 300 destinations, covered by Air France, KLM Royal Dutch Airlines, and Transavia.

The goal

Our job was to help improve the Sales Excellence program by making sure the sales people would utilize and adopt the gained knowledge and methods in actual sales processes. We’ve accomplished this by creating a toolbox that applies gamification to traditional techniques. Bluebird is one of the two tools we have created for Air France-KLM.

My role

As the creative director of the team I was responsible for the overall experience and quality off the app as well as communication with the customer and other parties involved. I was involved with the storyline, gameplay, branding and overall design of the app and developed concepts, wireframes, user flows and prototypes. 

The result

Bluebird is an app that trains the sales people to listen carefully to their clients and find their hidden needs. Finding those will lead to better sales. The app is designed so that the users can quickly use it between client meetings and while commuting.

In Bluebird the players get trained through client cases, based on real life situations. The fictional client will tell their story through an audio fragment. Based on that, the user has to prioritize all the topics that were mentioned during this ‘call’. From there on the user has to anticipate the conversation by asking the most valuable questions.

In the end the player gets feedback based on their input throughout the game. This feedback includes information on how their questions tap in on the customer’s feelings and needs. This way the player gets new insights and can improve their way of working.